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Denny Hamlin breaks down 'how unfair' NASCAR’s revenue sharing model is amidst charter agreement drama
Matthew O'Haren-USA TODAY Sports

Over the last two seasons NASCAR and the Cup series teams have been negotiating a new charter deal, but nothing fruitful has come out of the discussions. Despite signing a new $7.7 billon worth broadcasting deal, the sanctioning body has been refusing to give in to the demands of the teams for a bigger piece of the pie.

Denny Hamlin, JGR driver and the co-owner of 23XI Racing, recently addressed the situation via Dale Jr. Download podcast and has highlighted how unfair the situation is. He pointed out that the teams are the only stakeholders in the sport that are making a loss and revealed that the NASCAR and the racetracks are making multi-million profits.

Obviously, a correct sharing of the revenue is one that is big right now. There is three stakeholders in this sport: The tracks, the teams and NASCAR. To be quite honest, two of those stakeholders make nine-figure profits a year. And one stakeholder loses seven-figure profits per year. Denny Hamlin said via Dale Jr. Download.

The three times Daytona 500 winner went on to assert that there is a clear disconnect with the current revenue sharing model. He also shared his wish that fans should be more informed about the tough situation the teams have found themselves in.

So, there’s clearly a disconnect. And I wish that the fans were more informed of how offset this deal is and unfair it is to the teams. Denny Hamlin added.

Denny Hamlin reveals the demands of NASCAR teams

He went on to point out that, despite the unfairness, the teams are seeking no compensation. Instead, they want a deal that would better reward them in the coming years. But NASCAR has been saying no to this demand every time.

That’s an issue. We’ve asked to have a sharing of any future revenue, so we’re not gonna dig in anyone’s pockets from NASCAR from anything that they’ve made or established in the past. Anything from this point forward, we’ve asked for a third of that and they’ve adamantly said no. Denny Hamlin said.

The No:11 Toyota Camry drivers’ revelations are concerning as NASCAR shouldn’t be denying the teams the share of the revenue they deserve. The health of the teams is a bigger factor for the survival of the sport and a better sharing model is needed for it.

This article first appeared on FirstSportz and was syndicated with permission.

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